About James
I've been obsessed with weather for as long as I can remember. Whenever it would snow, I would brave the cold just to stay outside and watch it accumulate. And whenever there was a thunderstorm, I'd risk it all just to be out on the porch, watching.
By the time I was 12, I was borderline addicted to weather. I began watching YouTube videos about weather. Then, in 2012, at such a young age, I decided to give it a try myself. Unfortunately, nobody took me seriously back then, but that only fueled my determination to improve. I studied hard with the resources I could find until I felt that I had a good understanding of climate and meteorology.
Now, at 23 years old, I run a successful YouTube channel called 'Direct Weather' with over 200k subscribers. This has led to many opportunities, including this amazing company that my partner Brenden and I built together, Prestige Weather.
Prestige Weather is, to me, a passion project in many ways—a great avenue to share the passion and obsession I have with the weather. Being able to do weather consulting is a dream come true. I get to do what I love and help individuals and companies receive weather information in unprecedented ways in this industry.
I have always been passionate about weather and business alike, so combining those two interests into one has been an amazing experience, and something I will always be thankful for. It's truly a blessing every single day to be able to do what I love and help others at the same time.